Meta is expanding the beta of its AI business assistant to advertisers and agencies of all sizes across global markets including the U.S., EMEA, APAC, and LATAM, with local language support. The tool integrates directly into Ads Manager, Meta Business Suite, and Business Support Home, requiring no learning curve. Beta results show a 20% higher rate in resolving account issues and a 12% decrease in ad cost per result after applying opportunity score recommendations.
The assistant offers tailored optimization recommendations, real-time answers to plain-language questions, and quick resolution of account problems such as disabled accounts or payment errors. Advertisers report gaining time and making more confident decisions. The company plans to expand capabilities throughout 2026, focusing on campaign planning and creation.
You Might Also Like
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
MetaConversations 2026: Introducing Meta Business Agent
Meta launches Business Agent, an AI tool enabling 24/7 customer responses via WhatsApp, Messenger, and Instagram. Set up in minutes, it handles FAQs, product recommendations, appointments, and sales. Over 1 million businesses already use it. A new platform allows integration with Shopify/Zendesk for enterprise customization. Future expansions include search discovery and agent-driven daily operations. Free initially, transitioning to paid subscriptions.
TikTokTransforming Video Creation With TikTok Symphony And Dreamina Seedance 2.0 | TikTok For Business Blog
TikTok's Symphony Creative Studio now integrates Dreamina Seedance 2.0, ByteDance's next-gen AI video model, enabling advertisers to produce consistent, high-quality video content at scale. Key improvements include better product consistency across segments, natural motion, and synchronized audio, reducing revision cycles. Available globally to all paid advertisers, the integration maintains TikTok's Responsible AI Principles with safety safeguards and watermarking. This update helps brands scale creative output without scaling budgets, offering cohesive storytelling and faster production timelines for TikTok-first content.
TikTokHow TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog
TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.
AppsFlyerThe Signal Economy Goes Live: Takeaways from MAU Vegas 2026
At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.
MetaWhat's Next for Performance Agencies
Agencies across Asia Pacific are shifting from chasing clicks to driving measurable conversions, leveraging AI to accelerate creative production, enhance intelligence, and build commerce-ready experiences. Key themes include velocity (systems that deploy creative at scale), intelligence (predictive analytics connecting media to commercial outcomes), experience (embedding commerce into touchpoints like WhatsApp and livestreams), and authenticity (using data to align genuine creator content). For ad ops, this means leveraging Meta's API, CAPI, and Advantage+ tools to automate workflows, optimize SKU-level performance, and scale authentic content. The takeaway: invest in infrastructure that enables speed, data-driven decisions, and seamless commerce integration.
MolocoIs your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without a click and half of consumers using AI for product research. This disrupts traditional channels like search (CPC up 10-25%) and affiliate marketing (revenues down 7%). Meanwhile, mobile apps and CTV offer stable, high-engagement alternatives. Advertisers should diversify away from disrupted channels, targeting the independent app ecosystem where Day 30 ROAS can be 116% higher. Key metrics: organic direct traffic share (target >51%) and disrupted channel spend share (target <34%).
AdjustAgentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
More from Meta
Small to Scale: How a Thai beauty clinic improved its lead conversion with Meta Business Agent
LABX Clinic, a leading Thai beauty chain, uses Meta Business Agent on Messenger to handle 90% of leads. AI answers FAQs,...
Conversations 2026: Introducing Meta Business Agent
Meta launches Business Agent, an AI tool enabling 24/7 customer responses via WhatsApp, Messenger, and Instagram. Set up...
Generation Zeitgeist 2026
A new study shows only a 4-point gap between Gen Z and Boomers in app motivations, revealing generational differences ar...
New Brand Safety and Suitability Control for Ads on Threads
Threads Feed now supports third-party content block lists via DoubleVerify, IAS, Scope3, and Zefr. Over 99% of ad-adjace...
Facebook Business news
Meta's articles highlight best practices for Q5 marketing for mobile game developers, insights from 2024 Global Agency S...
The trends reshaping search and the ROI that justifies moving now
The article argues that shifting search budgets to social platforms like Meta is justified. Key insights: Google's searc...