Summary
In the attention economy, marketers need to understand how audiences consume media and adapt their plans. By 2019, US mobile usage is predicted to match TV time, and these devices are often used simultaneously. Therefore, an effective marketing plan should include both screens.
Facebook can reinforce TV ads and extend reach, as a significant portion of mobile time is spent on Facebook-owned apps. Combining TV and Facebook campaigns makes ad spend work harder and generates better business results than TV alone.
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