MetaMeta

Making It Easier to Create Mobile Video Ads with New Features in the Video Creation Kit

By Facebook Business·Jun 4, 2019·2 min read

Summary

The Video Creation Kit has been updated to streamline ad creation. Key features include one-click optimization for various placements like feed and stories, more templates including single-image with motion effects, 20 new font options for brand alignment, the ability to save drafts to work asynchronously, and seasonal stickers for holidays such as Easter and Mother's Day, with summer and back-to-school themes upcoming. These improvements aim to save time, reduce manual editing, and help businesses create customized, engaging video ads.

You Might Also Like

TikTokTikTok

Introducing Symphony Agent | TikTok For Business Blog

TikTok's Symphony Agent is an AI-powered creative engine that helps advertisers produce trend-driven ads at scale. It powers Symphony Creative Studio for video generation from prompts, Content Suite for AI search of relevant creator videos, and TikTok One for streamlined creator matching and outreach. Key benefits include leveraging platform signals to generate authentic content, reducing manual effort, and enabling fast A/B testing. A limited offer provides ad credits for new SMB advertisers spending $100-$1500.

Symphony Agent·Jun 22, 2026·6 min readRead article →
MetaMeta

See How to Maximize Results of Your Brand-Building Video Ad Campaign

Mobile video ads use reach, brand awareness, and video views objectives to achieve different goals: efficiency, recall, or engagement.

Facebook Business·Jun 28, 2019·2 min readRead article →
MetaMeta

Cannes Lions 2026: New Creative and Creator Tools for Every Marketer to Cross the AI Threshold

Meta announces end-to-end creative AI tools enabling brand-aware ad generation, testing, and optimization for all marketers. Key updates include a unified Creator Marketing Hub combining Instagram and Facebook creator discovery, plus AI agents connecting customer conversations to conversions. A study of 1M+ campaigns shows $4.13 average revenue per dollar spent (up 25% since 2022). New features: brand memory for consistent creative, enhanced text generation, language translations (11 languages), and integrated creative approval workflows.

Jun 23, 2026·6 min readRead article →
TikTokTikTok

Introducing Streaming Ads on TikTok | TikTok For Business Blog

TikTok's Streaming Ads, powered by Smart+, are a catalog-fueled performance solution for streaming services to drive subscriber acquisition. Key formats include Multi-Show Experience, Media Card, and Singular Media Card. Early tests show 80% of campaigns outperformed non-Streaming Ads. The New Title Launch solution helps turn tentpole moments into efficient conversions. A limited-time offer provides ad credits up to $1500 plus expert support for new advertisers.

pairing high·Jul 6, 2026·6 min readRead article →
TikTokTikTok

Introducing Streaming Ads on TikTok | TikTok For Business Blog

TikTok's Streaming Ads leverage Smart+ AI to drive subscriber acquisition for streaming services. Key features include catalog-fueled performance ads, interactive formats (Multi-Show Experience, Media Card, Singular Media Card), and advanced optimization using intent signals. Early tests show 80% of campaigns outperformed non-Streaming Ads. The New Title Launch solution boosts performance during major releases, with 60% of promotions exceeding CPA goals. Streaming Ads enable efficient conversions, operational ease through automation, and reduced creative fatigue. TikTok also offers a limited-time spend match promotion for new advertisers.

pairing high·Jul 6, 2026·8 min readRead article →
MintegralMintegral

Making Playables and Video Ads Work in India

India's mobile ad market shows very high click-through rates (CTR) for both playable and video ads, far exceeding global averages. Video ads average 72% CTR vs 63% for playables, with Word games having the largest gap (78.1% video CTR vs 38% globally). Playable ads provide predictive install signals by previewing core gameplay, while video ads need strong early hooks to convert. For ad ops decision-makers, focusing on playable creatives for value-led UA and optimizing video ads with fast hooks can drive performance. Tools like Playturbo enable scalable, high-performing creative production.

James Haslam·Jul 21, 2026·3 min readRead article →
MetaMeta

Free Insights, AI Tools, and a Playbook to Help You Grow

Meta introduces the Holiday Insights Center, offering data-driven strategies for small businesses to maximize holiday sales. Key insights: 85% of shoppers buy in-store after seeing products on social media; 59% message businesses during holidays; AI adoption is rising among shoppers and can streamline operations; 94% of shoppers use creator content for guidance. Advertising ROI is strong: $4 back per $1 spent. Actionable steps include optimizing social profiles, enabling messaging tools, leveraging AI, collaborating with creators, and updating data setups like Meta Pixel and Conversions API. The free Holiday Playbook provides step-by-step guidance.

Jul 27, 2026·10 min readRead article →
AppsFlyerAppsFlyer

I Built, Shipped, and Marketed a Mobile Game in 14 Days Using Only AI. Here’s What Actually Happened.

One person built, shipped, and marketed a mobile game in 14 days using AI tools, achieving 5,563 installs at $0.39 eCPI on $2,200 spend. MCPs (Model Context Protocol) were critical for agentic workflows. The AI agent CLAW managed ad campaigns via AppsFlyer MCP and BigQuery. Data Locker streamed raw data for analysis. Key takeaway: vendors must offer MCPs for fast, agentic data access; measurement stack (Data Locker, ROI 360, Creative Optimization) is essential for solo teams; human+AI beats AI alone.

Bobby Sayers·Jun 23, 2026·8 min readRead article →

More from Meta