Let the right creators find you with Open Applications

Summary

Open Applications is a new campaign type on TikTok Creator Marketplace that allows advertisers to post campaign details for creators to proactively apply, similar to a job posting. Advertisers can filter applicants by audience demographics, follower count, location, and more, and add screening questions to find the best-fit creators. Creators can apply to unlimited campaigns and propose their ideas, fostering authentic partnerships.

The setup involves creating a campaign, filling details, setting creator qualifications, adding screening questions, and choosing payment methods. This feature is available globally to advertisers via the platform.