The article analyzes digital performance of Chewy, Petco, and PetSmart from Q4 2024 to Q1 2025 using Sensor Tower data. Chewy, known for extensive pet products and customer service, saw declining web visits from 25M to 22M monthly unique visitors but strong app growth to 600,000 monthly active users. Their ad spend peaked in March 2025 at $9M, focusing on Facebook and Instagram.
Petco, emphasizing pet health and wellness, maintained stable web visits of 7-8M unique visitors and a deduplicated audience of around 8M, with app MAU just under 350,000. Petco's ad spend reached $6M in March, also on Facebook and Instagram. PetSmart, leading in pet services, had web visits of 10-12M and app MAU around 250,000, with $7M ad spend in March across Facebook and Instagram.
All three rely heavily on social media advertising, especially Facebook and Instagram. Chewy leads in app engagement, while Petco and PetSmart show stable web traffic. The article concludes that Sensor Tower's cross-platform data helps businesses optimize strategies in the competitive pet supplies market.
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