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Japanese Players Lead Pokémon GO Spending at Three Times the U.S. Average Per Download

Jul 26, 2017·2 min read

Summary

Sensor Tower data reveals Pokémon GO's first-year success: $1.2B in worldwide in-app revenue and 329M installs. Japanese players averaged $26 per download, over triple the US's $7.70. Despite US leading total revenue at $424M, Japan's per-download spend was highest.

Canada closely followed US at $7.60, while Australia ($6.20) and Great Britain ($5) lagged. France averaged just $2.80, nine times less than Japan. Compared to Clash Royale, which saw $23 per download in Japan and $22 in the US, Pokémon GO's Japanese spending stands out.

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