MetaMeta

Introducing the Updated Ads Manager

Sep 12, 2017·3 min read

Facebook is combining Power Editor's advanced features with Ads Manager's user-friendly interface into an updated Ads Manager. This unified tool offers both quick creation for Power Editor users and guided creation for Ads Manager users, with the ability to switch workflows. It includes automatic drafts that save work on Facebook's servers, requiring review before publishing.

Reports now integrate comprehensive charts, activity history, breakdowns, and customizable columns, all in one place. This consolidation aims to enhance efficiency for advertisers, with ongoing improvements planned.

You Might Also Like

AppsFlyerAppsFlyer

Measuring app campaigns on Facebook: Everything you need to know

Facebook offers two measurement options: using an MMP or Facebook's own tools. MMPs provide cross-campaign attribution, avoid double attribution, and grant user-level data access. Choosing an MMP is recommended for accuracy and independence.

Shani Rosenfelder·Aug 23, 2017·8 min readRead article →
AppsFlyerAppsFlyer

How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP

AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.

Eden Kalderon·May 14, 2026·14 min readRead article →
TikTokTikTok

TikTok Market Scope: Your source for actionable audience insights

TikTok Market Scope is a full-funnel analytics tool integrating paid, organic, and branded data to map audience journeys from awareness to conversion. Key updates include dual-funnel views for TikTok Shop and web, upgraded Brand Perception with tentpole planning, and IP-level insights for theatrical brands. Data shows consideration audiences drive 1.8x more store visits, 1.5x higher sales response, and 4.2x higher incremental sales than awareness audiences. Actionable for ad ops: leverage Brand Consideration ads to scale mid-funnel audiences and use audience tags for precision targeting.

TikTok For Business·May 13, 2026·6 min readRead article →
UnityUnity

Unity Vector Expands D28 ROAS for Ad Revenue & Hybrid Models

Unity Vector expands its ROAS suite with D28 Ad Revenue ROAS and D28 Hybrid ROAS campaigns, enabling advertisers to optimize for long-term user value across ad-only and hybrid monetization models. Closed beta results show significant lifts in retention and ARPU compared to D7 campaigns: D28 Ad Revenue ROAS achieved up to +62% median D28 retention uplift and +68% ARPU uplift; D28 Hybrid ROAS saw +76% retention and +41% ARPU uplift. This completes Unity's D28 ROAS offering alongside existing IAP ROAS, allowing advertisers to target users whose value builds beyond the first week.

Danielle Shevchuk·May 21, 2026·6 min readRead article →
TikTokTikTok

Meet TikTok Symphony, our new Creative AI suite

TikTok's Symphony suite, powered by generative AI, enables businesses to create TikTok-ready videos at scale. Key features include video generation from text or assets, image generation, avatar videos, and multilingual translation. Integration with Dreamina Seedance 2.0 improves product consistency and motion in videos. Available to all TikTok for Business users, outputs are labeled as AI-generated. Ad ops decision-makers can leverage Symphony to streamline ad creation, reduce manual fixes, and scale campaigns efficiently.

TikTok For Business·May 13, 2026·3 min readRead article →
SensorTowerSensorTower

Ad Serving and Advertising Intelligence: How Does Pathmatics Work?

Pathmatics provides advertising intelligence from real ad exposures by an opt-in panel, showing actual ads seen by people across devices. It estimates spend and impressions, tracks competitors' channel distribution and creatives, and offers transparency without black boxes.

Jordan Kramer·Aug 26, 2017·6 min readRead article →
TikTokTikTok

How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog

TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.

the new way people·May 27, 2026·3 min readRead article →
GoogleGoogle

A new generation of ads for the AI era of Search

Google is testing new AI-powered ad formats in Search using Gemini models. Conversational Discovery ads answer specific queries with tailored creative, while Highlighted Answers surface relevant sponsored recommendations. AI-powered Shopping ads generate custom product explainers, and Business Agent for Leads provides real-time chatbot interactions. The Direct Offers pilot expands with promotion bundling, native checkout, and travel deals. 75% of users make faster decisions with AI Mode. These innovations shift ads from static listings to helpful, conversational experiences, building trust through independent AI explanations and clear sponsorship labels.

Keyword Team·May 20, 2026·3 min readRead article →

More from Meta