TikTokIntroducing Search Ads Campaign on TikTok | TikTok For Business Blog
Summary
TikTok announces Search Ads Campaign, a new campaign type enabling keyword-based ads specifically targeting search results. It builds on Automatic Search Placement with full control over keywords, bidding, and creative. Advertisers can connect with high-intent users during active search, improving conversions and CPA.
Features include keyword suggestion tool, automated keyword expansion, smart thumbnails, and smart multi-text ads. Tips: choose at least 20 relevant keywords, align creative, set bids 1/20 of budget, and optimize regularly. Case studies show significant lifts: Glossier saw 188% conversion efficiency increase, American Eagle doubled ROAS and reduced CPA by 46%.
Available for Web Conversion and Traffic objectives. Limited offer: spend $100/$500/$1500 to get matching credits plus expert support for top tier.
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