GoogleIntroducing new AI-powered ad solutions to drive demand
Summary
Google AI powers YouTube ads with two new campaign types. Demand Gen campaigns use video and image assets across YouTube, Shorts, Discover, and Gmail to drive action from mid-funnel to purchase, reaching over 3 billion monthly users. Features include lookalike segments for expanding reach beyond existing customers.
Video View campaigns maximize views across in-stream, in-feed, and Shorts, achieving 40% more views than standard in-stream campaigns. Samsung Germany used Video View to increase views and reach by 94% while lowering CPMs.
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