GoogleIntroducing Demand Gen Drops to help you stay on top of what’s new and drive results.
Summary
YouTube is achieving industry-leading marketing results through AI-powered tools like Demand Gen, which has seen a 26% increase in conversions per dollar due to over 60 AI enhancements. The new Demand Gen Drops monthly showcase highlights updates: conversion lift works at lower spend levels with testability; platform comparable columns align attribution with other platforms; omni-channel bidding optimizes online and offline sales; local offers target nearby shoppers; and promotion assets emphasize special occasions.
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