Summary
Creators offer great opportunities for brands to cut through clutter. Transparency in paid partnerships builds trust. Instagram provides tools like the Branded Content Tag, now available for Reels and Live, to disclose partnerships.
Policies require this tag for all branded content. Brands should contact creators if disclosure is insufficient. The trademark reporting channel helps report untagged branded content that violates trademark rights.
Maintaining a healthy branded content ecosystem requires collective effort.
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