SensorTowerHow We Associate Corresponding Apps In Apple iTunes And Google Play
The article details a three-step automated process to match apps between iTunes and Google Play. First, potential candidates are found via exact name, individual word, and bigram searches. Second, text comparison scores app name, publisher name, and support URL domains, with a blacklist for common domains.
Third, image analysis uses perceptual hashing to compare icons after standardization. Perfect text scores skip image analysis; otherwise, the highest-scoring candidate with a similar icon is chosen. The system has been refined and handles exceptions like Facebook.
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AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
SensorTowerHow To Find The Ideal Name Length For Your iOS App
App name optimization for ASO involves balancing branding with keyword inclusion. Keep names short, use up to three top keywords, and target difficult keywords for better ranking. Avoid spammy keyword stuffing to prevent rejection.
SensorTowerThe Complete Beginner's Guide To iOS App Store Optimization
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AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
AdjustWWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.
AdjustVietnam app trends and benchmarks for 2026 | Adjust
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AdjustAgentic growth management at Adjust | Adjust
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
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