Summary
We are excited to launch Store Intelligence, complementing our ASO platform. It provides estimated download and revenue data for apps across Apple and Google stores. Use the Store Summary to analyze trends and detect algorithm changes.
The Publishers module helps uncover hidden competitors. Compare individual apps to evaluate promotion effectiveness. Our estimates are validated against customer data and offered as a separate Enterprise product with API and CSV exports.
You Might Also Like
AppsFlyerI Built, Shipped, and Marketed a Mobile Game in 14 Days Using Only AI. Here’s What Actually Happened.
One person built, shipped, and marketed a mobile game in 14 days using AI tools, achieving 5,563 installs at $0.39 eCPI on $2,200 spend. MCPs (Model Context Protocol) were critical for agentic workflows. The AI agent CLAW managed ad campaigns via AppsFlyer MCP and BigQuery. Data Locker streamed raw data for analysis. Key takeaway: vendors must offer MCPs for fast, agentic data access; measurement stack (Data Locker, ROI 360, Creative Optimization) is essential for solo teams; human+AI beats AI alone.
AppsFlyerCross-platform measurement: the complete guide for 2026
Cross-platform measurement resolves the common problem of fragmented, device-level reporting that inflates ROAS and misallocates budgets. By unifying customer identity across web, mobile, CTV, and other surfaces, marketers gain a single view of LTV and attribution. AppsFlyer provides this via CUID stitching and Product Line grouping, enabling real-time, deduplicated insights without manual BI work. Key benefits include accurate cross-platform ROAS, elimination of duplicate attribution, and reliable data for AI-driven optimization.
AppsFlyerWhere European Finance Apps Win or Lose Users
European finance app installs hit 960M in 2025 but grew only 0.4%. BNPL apps grew 40% while crypto fell 35%, signaling a shift to utility. Neobanks win acquisition; traditional banks win retention (1.5-2x Day 30 rates). Web-to-app drives 41.8% of conversions but most brands can't measure the handoff. Nearly 1 in 2 investment app installs in Western Europe is fraudulent, distorting CPI and ROAS. Winning brands prioritize engagement, fraud detection, and cross-platform measurement.
AppsFlyerMarketing attribution: what it is and how to measure it
Marketing attribution is critical for connecting spend to revenue, but platform self-reporting and last-click bias distort budget decisions. Single-touch models (first/last-click) are simple but miss the full journey; multi-touch models (position-based, data-driven) are more accurate but require robust data. Mobile attribution is particularly challenging due to ATT, SKAdNetwork, and cross-platform gaps, necessitating a mobile measurement partner (MMP) for independent, deduplicated measurement. Clean attribution data is essential for AI-driven optimization—bad signals lead to bad decisions. Starting with position-based attribution and incrementality testing provides a practical foundation.
SensorTowerState of Short Drama Apps 2026
Short drama apps are reshaping mobile entertainment, surpassing 850M downloads in Q1 2026 (up 140% YoY) with IAP revenue reaching $750M. Growth is concentrated in Southeast Asia, Latin America, and India, where these apps outpace traditional OTT in user acquisition. Engagement is surging: daily time spent grew 85% to 25 minutes globally, nearing OTT levels in Southeast Asia. For ad ops, the shift toward ad monetization in addition to IAP opens new inventory opportunities. Key players like FreeReels, NetShort, and Melolo are scaling via localized content and paid acquisition, creating competitive ad markets.
AdjustA guide to user testing for mobile apps | Adjust
User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.
MolocoHow sports apps are preparing for the next wave of fan engagement
Sports publishers face unique monetization challenges due to event-driven traffic spikes. AI-native SDKs like Moloco optimize ad revenue in real-time without harming user experience. By connecting publishers to premium demand and leveraging machine learning, these tools help maximize yield during high-engagement moments. Key publishers (LiveScore, Sofascore, etc.) adopt Moloco to balance revenue growth with fan retention. The trend reflects a broader shift toward transparent, automated monetization across the app ecosystem.
AppsFlyer6 reasons why mobile apps set the gold standard for omni-channel measurement
Mobile app measurement has solved the single-channel problems that plague other digital channels—independent attribution (neutral third-party verification), privacy regulation (survived iOS 14.5 with new methods), signal governance (provenance, chain of custody), fraud detection (15% fraudulent installs, 275% fake installs in some channels), and cross-platform fragmentation. These capabilities, built under duress, now form the foundation for omnichannel measurement. Ad ops must apply mobile-grade rigor per channel first, then connect via CUID, unified attribution logic, and real-time data governance to build a trusted cross-platform framework.
More from SensorTower
Beyond the Game: The Sports Report 2026
The 2026 Sports Report reveals key trends for ad ops: FIFA World Cup drove record sports app downloads (137M in Q2 2026)...
Introducing The Sensor Tower MCP Server
The Sensor Tower MCP server bridges AI chatbots to Sensor Tower and Pathmatics data, enabling ad ops teams to query app ...
A Scorching Spring for Sporting Events, Streaming Apps, and Digital Ad Spend
Live sports streaming is driving significant user engagement and ad revenue for platforms like Peacock, Fox Sports, Para...
State of Digital Banking 2026
Digital banking ad impressions surpassed 50B quarterly with spend above $350M by Q1 2026, driven by mobile-first adoptio...
Top 10 Worldwide Mobile Games By Revenue and Downloads in June 2026
Whiteout Survival led global mobile game revenue in June 2026, driven by strategic live-ops events. Key revenue drivers ...
State of APAC Omnichannel Retail 2026: How Retail Leaders Are Building Digital Growth
Digital retail maturity shifts focus from downloads to omnichannel experiences, engagement, and ecosystems. Key data: 8....