MolocoHow RMG Advertisers Can Win Big During the NFL Season
Summary
The NFL season is a critical period for Real Money Gaming (RMG) advertisers, offering a high-intent audience and increased app activity. Successful brands start their campaigns in August, aligning with preseason and college football to build performance signals. They shift from CPA to ROAS optimization, balancing short-term deposits with long-term LTV.
Connected TV (CTV) is highlighted as an effective channel, using QR codes and promo overlays to drive performance during game days. Budgeting is strategic, with top advertisers allocating 30-50% of weekly spend on Sunday/Monday games, and maintaining consistent daily budgets. In 2023, top spenders invested 30-50x more on game days during August-September compared to non-game days.
Creative fatigue is addressed through weekly refreshes and timely hooks like 'Double your deposit for MNF.' The article emphasizes that early investment in August-September is crucial for capturing first-time deposits and building momentum for the season. Overall, success requires a blend of early start, ROAS focus, CTV integration, game-day budget optimization, and rapid creative iteration.
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