How Discord Quests Fueled Second Dinner with In-App Ads Measurement Powered by AppsFlyer

Discord's Quests represent a breakthrough in in-app advertising, offering a rewarded video format that feels native to its community-driven platform. Powered exclusively by AppsFlyer's server-to-server measurement and attribution, Quests provide granular performance insights like CPI and ROAS, enabling marketers to optimize campaigns in real time. Second Dinner's Marvel Snap campaign exemplifies this success: two Mobile Video Quests generated over 15 million impressions and a 99% reward redemption rate, with AppsFlyer data helping reduce cost per install by 30% between campaigns.

The format's participatory nature—players complete actions for in-game rewards—aligns perfectly with Discord's gamified environment, achieving high engagement without disrupting user trust. This partnership sets a new standard for performance marketing: moving from interruptive impressions to value-driven, community-first ad experiences. For ad ops decision-makers, the key takeaways are the importance of transparent attribution for proving ROI, the efficacy of reward-based formats for user acquisition and re-engagement, and the potential for community-driven platforms to deliver scalable, measurable results.

Discord's VP of Sales praised AppsFlyer's privacy-safe measurement, emphasizing the confidence it gives advertisers. As more developers adopt Quests, the model challenges traditional IAA by prioritizing user value and measurable outcomes, offering a replicable blueprint for authentic, effective mobile advertising.