GoogleHow brands can get the most out of YouTube Shorts ads
Summary
YouTube Shorts is a key platform for short-form video, with 2 billion logged-in monthly users and 70 billion daily views. It offers marketers opportunities to reach audiences in discovery or action mindsets. New YouTube Select Shorts lineups in categories like sports, entertainment, and gaming ensure ads appear alongside top content.
Ads are viewed 90% longer than on competitors. Best practices include making ads feel native to the feed, casual, and entertaining. Brands like Brooks Brothers achieved a 15.9% view-through rate using creator partnerships.
The guide provides advice for awareness, consideration, and action objectives, leveraging AI-powered campaigns. Shorts ads are expanding to connected TVs, with new lineups rolling out in the US, Canada, UK, Australia, Korea, and India.
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