GoogleGoogle

Here's how AI is rebuilding the foundation of modern marketing.

May 28, 2026·3 min read

The season one finale of Ads Decoded, recorded live at Google Marketing Live 2026, highlights product teams behind major announcements. Vidhya Srinivasan discusses Gemini models supporting businesses in Search and YouTube. A roundtable covers AI Search reimagining ads, measurement data strength, and creative optimization using AI in Asset Studio.

You Might Also Like

AppsFlyerAppsFlyer

How Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP

AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.

Eden Kalderon·May 14, 2026·14 min readRead article →
AppsFlyerAppsFlyer

The Signal Economy Goes Live: Takeaways from MAU Vegas 2026

At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.

Daniel Morgan·Jun 3, 2026·5 min readRead article →
AdjustAdjust

WWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust

WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.

Tiahn Wetzler·Jun 9, 2026·3 min readRead article →
TikTokTikTok

Fuel discovery and engagement with Branded Buzz and Search Hubs

TikTok's Branded Buzz and Search Hubs enable brands to turn passive discovery into active exploration. Branded Buzz leverages creator content for massive organic reach, while Search Hubs capture high-intent search demand with customizable brand destinations. Keyword Amplifier bridges awareness and search engagement. L'Oréal's campaign achieved 7.5x more organic views, 2.9x uplift in search volume, and 1.9x benchmark for keyword-amplified searches. For ad ops, this bundle drives scalable, measurable mid-funnel performance.

Branded Buzz·May 13, 2026·3 min readRead article →
AdjustAdjust

FIFA World Cup 2026 mobile app trends for marketers | Adjust

Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.

Prashansa Shrestha·Jun 1, 2026·5 min readRead article →
GoogleGoogle

A new generation of ads for the AI era of Search

Google is introducing new ad formats powered by Gemini models for AI Mode in Search. These include Conversational Discovery ads, which answer specific user queries with tailored creative, and Highlighted Answers, which surface relevant ads within AI-generated recommendations. Additionally, AI-powered Shopping ads provide custom product explainers, and Business Agent for Leads offers chatbot interactions for lead generation. The Direct Offers pilot is expanding with promotional bundling, native checkout, and travel partner integration. For ad ops decision-makers, these innovations emphasize personalization, transparency with independent AI explanations, and seamless conversion paths.

Keyword Team·May 20, 2026·6 min readRead article →
GoogleGoogle

A new generation of ads for the AI era of Search

Google is testing new AI-powered ad formats in Search using Gemini models. Conversational Discovery ads answer specific queries with tailored creative, while Highlighted Answers surface relevant sponsored recommendations. AI-powered Shopping ads generate custom product explainers, and Business Agent for Leads provides real-time chatbot interactions. The Direct Offers pilot expands with promotion bundling, native checkout, and travel deals. 75% of users make faster decisions with AI Mode. These innovations shift ads from static listings to helpful, conversational experiences, building trust through independent AI explanations and clear sponsorship labels.

Keyword Team·May 20, 2026·3 min readRead article →
Liftoff(Vungle)Liftoff(Vungle)

Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026

The article highlights three key consumer app trends for 2026: social features becoming retention drivers (e.g., Spotify messaging, Tinder Double Date), advanced retention mechanics from gaming (e.g., streaks, collections), and AI as an embedded utility (e.g., Gauth's Study Converter). For ad ops, these trends offer new hooks for acquisition and retention campaigns, such as aligning with social competition or event-based LiveOps. Marketers should shift from generic messaging to use-case clarity for AI features.

Sonja Skoglund | March 25·Mar 26, 2026·5 min readRead article →

More from Google