GoogleGoogle Verified makes it easier to find trusted local businesses advertising on Google.
Summary
Starting in October, Google will unify all Local Services Ads badges into a single 'Google Verified' badge, creating a clear signal of business credibility. This badge will appear on eligible profiles that complete screening and verification, showing which checks they passed. It will be displayed dynamically on LSAs when predicted to help consumer decisions.
The new badge replaces existing programs like Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee, streamlining trust indicators.
You Might Also Like
AppsFlyerGetting started with user acquisition for apps: The complete guide
User acquisition (UA) remains critical in the maturing app market, with non-organic installs growing annually. Key challenges include rising media costs, churn, fraud, and fragmentation. Attribution data and multi-touch modeling help optimize UA by identifying high-performing channels and audiences. Strategic budgeting, A/B testing, and app store optimization (ASO) are essential for maximizing ROI. Ad ops decision-makers should prioritize fraud protection, explore diverse media channels (paid, owned, earned), and leverage cohort analysis to drive cost-effective growth.
AppsFlyerDriving ROI through a storm: 2023 app trends & C-level predictions
The article discusses how mobile marketers can navigate 2023's economic slowdown, privacy changes, and post-COVID cooldown. Key insights include shifting from growth to profitability, prioritizing retention, diversifying channels, and adopting new measurement frameworks (SKAN 4.0, MMM, incrementality). Data shows apps spent $80B on UA in 2022 (5% YoY drop), iOS installs grew 16%, and non-gaming IAP revenue rose 20% while gaming fell 16%. Experts stress agility, LTV focus, and CTV growth.
AppsFlyerHow to ASO like a PRO: The App Store Optimization guide
App Store Optimization (ASO) is crucial for increasing organic app downloads and reducing user acquisition costs, especially with IDFA deprecation. ASO involves optimizing metadata (title, description, keywords), visuals (icons, screenshots, videos), and leveraging user reviews. Key differences exist between Apple App Store and Google Play Store (e.g., keyword duplication handling). Regular updates, A/B testing, and seasonality are essential tactics. Top 3 search positions capture most downloads, making ASO a high-ROI strategy.
AppsFlyerIn-app advertising done right – the complete guide
In-app advertising (IAA) is projected to generate $314.5 billion in 2023, growing 10% YoY. For ad ops, balancing ad frequency with user experience is critical. Key takeaways include testing ad formats (banner, video, rewarded, native), choosing the right pricing model (CPM, CPC, CPA, CPI, CPV), and leveraging SKAdNetwork for attribution post-iOS 14. Success hinges on segmenting users, optimizing creatives, and adhering to privacy and viewability standards.
TikTokThe AI Uprising in Advertising: TikTok is Leading the Charge | TikTok For Business Blog
TikTok's full-funnel automation, integrating creative, media, and measurement, addresses fragmentation in AI tools. Brands using Smart+ and GMV Max see improved ROAS and CPA. Case studies show Naturium achieved 3.5x ROAS, PHLUR 191% higher ROAS, and Leatherman 97% revenue increase. Symphony and Content Suite enable scalable, authentic content. The key is pairing automation with strategic storytelling.
MetaIntroducing Business AI: Empowering Every Business to Grow in the AI Era
Meta launches Business AI, a turnkey sales concierge for WhatsApp, Messenger, Facebook/Instagram ads, and websites. Early adopters like Julep (13% ROAS lift) and Solgaard (6x higher conversion rates) show strong results. Setup is stress-free—AI learns from existing posts and ads. Business AI is free for ads and affordable for messaging/websites. For ad ops decision-makers, this means scalable, 24/7 personalized customer engagement that drives conversions and lowers costs, with easy integration and no technical expertise required.
TikTokIntroducing Streaming Ads on TikTok | TikTok For Business Blog
TikTok's Streaming Ads, powered by Smart+, are a catalog-fueled performance solution for streaming services to drive subscriber acquisition. Key formats include Multi-Show Experience, Media Card, and Singular Media Card. Early tests show 80% of campaigns outperformed non-Streaming Ads. The New Title Launch solution helps turn tentpole moments into efficient conversions. A limited-time offer provides ad credits up to $1500 plus expert support for new advertisers.
TikTokIntroducing Streaming Ads on TikTok | TikTok For Business Blog
TikTok's Streaming Ads leverage Smart+ AI to drive subscriber acquisition for streaming services. Key features include catalog-fueled performance ads, interactive formats (Multi-Show Experience, Media Card, Singular Media Card), and advanced optimization using intent signals. Early tests show 80% of campaigns outperformed non-Streaming Ads. The New Title Launch solution boosts performance during major releases, with 60% of promotions exceeding CPA goals. Streaming Ads enable efficient conversions, operational ease through automation, and reduced creative fatigue. TikTok also offers a limited-time spend match promotion for new advertisers.
More from Google
Optimize your reach and frequency across campaigns with video campaign groups.
YouTube's reach and frequency optimization for video campaign groups is now globally available in Google Ads, allowing a...
Expanding AI transparency in ads
Google is adding a 'How this ad was made' section to My Ad Center, disclosing if an ad was AI-generated. For ads created...
Unlock deeper insights for YouTube brand campaigns.
New features for YouTube Video Reach and Video View campaigns include automatic inclusion of Shorts Ad Actions in budget...
Elevate your campaign performance with June’s Demand Gen Drop.
YouTube's Demand Gen expansion now offers broader video aspect ratio transformations, AI-powered creative insights via G...
Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube
At Cannes Lions, Google announced new insights tools built with Gemini to enhance creator marketing on YouTube. Key feat...
Expanding financial advertiser verification across Europe
Google expands financial services advertiser verification to all EU/EEA countries. Advertisers must verify authorization...