GoogleGoogle Verified makes it easier to find trusted local businesses advertising on Google.
Summary
Starting in October, Google will unify all Local Services Ads badges into a single 'Google Verified' badge, creating a clear signal of business credibility. This badge will appear on eligible profiles that complete screening and verification, showing which checks they passed. It will be displayed dynamically on LSAs when predicted to help consumer decisions.
The new badge replaces existing programs like Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee, streamlining trust indicators.
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