Google's AI advisors: agentic tools to drive impact and insights

Google introduces Ads Advisor and Analytics Advisor, two AI agents leveraging the latest Gemini models, to assist advertisers in improving campaign performance and data insights. Ads Advisor, integrated into Google Ads, helps maximize performance with minimal effort by offering personalized recommendations (e.g., adding sitelink extensions), generating creative assets like keywords and headlines based on website context, and providing real-time reporting summaries or performance diagnostics (e.g., identifying reasons for campaign drops). It also troubleshoots ad disapprovals by suggesting fixes.

Analytics Advisor, embedded in Google Analytics, accelerates data analysis by answering broad or specific queries (e.g., 'How is my site doing?' or 'Why did active users spike?'), performing key driver analysis to identify root causes of performance changes, and delivering growth recommendations with actionable steps. Both tools aim to streamline ad operations, save time, and translate complex data into clear strategies. They are rolling out to all English-language accounts globally starting December, with Analytics Advisor available for both Standard and 360 properties.

Key data points include user testimonials highlighting trust, speed, and actionable insights.