Summary
This blog post, originally published in 2016 with an update in 2021, serves as a comprehensive starter guide for businesses new to Instagram. It outlines nine essential steps: 1) Sign up with a business-representative username; 2) Add profile photo, bio, and website link; 3) Switch to a business profile (requires a Facebook Page); 4) Link to third-party sharing sites for cross-posting and creating news stories for Facebook followers; 5) Announce your Instagram presence to Facebook followers; 6) Use and search hashtags to connect with audience; 7) Start sharing photos across networks; 8) (missing step); 9) Promote high-performing posts from the mobile app. The post emphasizes using support links for each step and checking the Instagram for Business blog for brand examples.
You Might Also Like
MetaFree Insights, AI Tools, and a Playbook to Help You Grow
Meta introduces the Holiday Insights Center, offering data-driven strategies for small businesses to maximize holiday sales. Key insights: 85% of shoppers buy in-store after seeing products on social media; 59% message businesses during holidays; AI adoption is rising among shoppers and can streamline operations; 94% of shoppers use creator content for guidance. Advertising ROI is strong: $4 back per $1 spent. Actionable steps include optimizing social profiles, enabling messaging tools, leveraging AI, collaborating with creators, and updating data setups like Meta Pixel and Conversions API. The free Holiday Playbook provides step-by-step guidance.
TikTokIntroducing Symphony Agent | TikTok For Business Blog
TikTok's Symphony Agent is an AI-powered creative engine that helps advertisers produce trend-driven ads at scale. It powers Symphony Creative Studio for video generation from prompts, Content Suite for AI search of relevant creator videos, and TikTok One for streamlined creator matching and outreach. Key benefits include leveraging platform signals to generate authentic content, reducing manual effort, and enabling fast A/B testing. A limited offer provides ad credits for new SMB advertisers spending $100-$1500.
TikTokIntroducing TikTok Agentic Hub: AI Skills to streamline your ad workflows | TikTok For Business Blog
TikTok launches Agentic Hub, a marketplace for AI-powered advertising solutions built on TikTok for Business MCP. It connects AI agents to advertisers' tools, enabling automated campaign creation, management, analysis, and optimization. The ecosystem includes first-party and third-party AI skills from partners like HubSpot and Wix. Advertisers can reduce manual work, gain insights, and make data-driven decisions. A limited promotion offers ad credits for new SMB accounts spending $100-$1500 within 30 days, with restrictions on eligibility.
TikTokIntroducing Streaming Ads on TikTok | TikTok For Business Blog
TikTok's Streaming Ads, powered by Smart+, are a catalog-fueled performance solution for streaming services to drive subscriber acquisition. Key formats include Multi-Show Experience, Media Card, and Singular Media Card. Early tests show 80% of campaigns outperformed non-Streaming Ads. The New Title Launch solution helps turn tentpole moments into efficient conversions. A limited-time offer provides ad credits up to $1500 plus expert support for new advertisers.
TikTokIntroducing Streaming Ads on TikTok | TikTok For Business Blog
TikTok's Streaming Ads leverage Smart+ AI to drive subscriber acquisition for streaming services. Key features include catalog-fueled performance ads, interactive formats (Multi-Show Experience, Media Card, Singular Media Card), and advanced optimization using intent signals. Early tests show 80% of campaigns outperformed non-Streaming Ads. The New Title Launch solution boosts performance during major releases, with 60% of promotions exceeding CPA goals. Streaming Ads enable efficient conversions, operational ease through automation, and reduced creative fatigue. TikTok also offers a limited-time spend match promotion for new advertisers.
MetaCannes Lions 2026: New Creative and Creator Tools for Every Marketer to Cross the AI Threshold
Meta announces end-to-end creative AI tools enabling brand-aware ad generation, testing, and optimization for all marketers. Key updates include a unified Creator Marketing Hub combining Instagram and Facebook creator discovery, plus AI agents connecting customer conversations to conversions. A study of 1M+ campaigns shows $4.13 average revenue per dollar spent (up 25% since 2022). New features: brand memory for consistent creative, enhanced text generation, language translations (11 languages), and integrated creative approval workflows.
AppsFlyerI Built, Shipped, and Marketed a Mobile Game in 14 Days Using Only AI. Here’s What Actually Happened.
One person built, shipped, and marketed a mobile game in 14 days using AI tools, achieving 5,563 installs at $0.39 eCPI on $2,200 spend. MCPs (Model Context Protocol) were critical for agentic workflows. The AI agent CLAW managed ad campaigns via AppsFlyer MCP and BigQuery. Data Locker streamed raw data for analysis. Key takeaway: vendors must offer MCPs for fast, agentic data access; measurement stack (Data Locker, ROI 360, Creative Optimization) is essential for solo teams; human+AI beats AI alone.
TikTokWARC Report: TikTok And The New Creative Advantage | TikTok For Business Blog
A new WARC report reveals that while 90% of marketers use generative AI and 88% report increased creative volume, only 45% see quality improvements. Half of media budgets go to ill-suited ads. TikTok advocates combining AI with real-time community signals via tools like Symphony Agent to build adaptive creative systems. The report outlines the 'Intelligence Loop' for turning audience participation into creative growth. For ad ops, this means moving beyond static targeting to leverage platform-specific insights for better ad resonance.
More from Meta
Free Insights, AI Tools, and a Playbook to Help You Grow
Meta introduces the Holiday Insights Center, offering data-driven strategies for small businesses to maximize holiday sa...
Small to Scale: How ROBINMAY Used Reels to Unlock a New Audience and a New Market
ROBINMAY used Reels and AI optimization to expand from women to men without rebranding. Meta's Opportunity Score identif...
Muse Image Brings Next-Generation AI to Image Generation for Businesses
Muse Image, Meta's first image generation model, will power Advantage+ creative with agentic reasoning and self-refineme...
AI, Affiliates, and the New Way People Shop
Shopee's affiliate program has grown to 36 million affiliates globally, with active affiliates doubling YoY. Creator-led...
Building an AI-Native Business: Southeast Asia's Next Growth Chapter
Cross-border commerce is projected to reach $4.8T by 2032, with 70% of global shoppers buying via social media. In South...
Book appointments directly from your Lead Ads
Embedded appointment booking for Facebook Lead Ads removes friction by letting leads book appointments directly within I...