Over the coming months, you can learn the latest strategies for growing your business on Instagram through a webinar series. Each session covers a different topic, from incorporating Instagram into your marketing strategy to creating mobile video content. The webinar on August 18 at 11:00am Pacific Time focuses on 'Crafting Video for Facebook and Instagram.' It shares creative tips for mobile feed, such as capturing attention quickly, designing for sound off, and framing your visual story.
Attendees can sign up and invite team members.
TikTok's Symphony suite, powered by generative AI, enables businesses to create TikTok-ready videos at scale. Key features include video generation from text or assets, image generation, avatar videos, and multilingual translation. Integration with Dreamina Seedance 2.0 improves product consistency and motion in videos. Available to all TikTok for Business users, outputs are labeled as AI-generated. Ad ops decision-makers can leverage Symphony to streamline ad creation, reduce manual fixes, and scale campaigns efficiently.
At MAU 2026, the industry agreed that attention, not production, is the bottleneck. Cross-platform web-to-app attribution is now achievable with AppsFlyer's mobile-grade measurement extending to web, giving ad ops a unified view. AI is in production, with Square's team shipping six live workflows. Web-to-app is the most efficient top-of-funnel for app businesses, and retention overtakes acquisition. Ad ops must prioritize clean signal layers and incrementality testing over single-metric attribution.
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
Mobile performance marketing succeeded by building a signal infrastructure—independent attribution, fraud protection, and structured postbacks—that fed optimization-grade data to ad platforms. Web measurement has lagged, relying on fragmented, platform-reported metrics. As AI-driven campaign optimization becomes standard, bad signals amplify errors. AppsFlyer’s Web Performance Measurement brings mobile-grade signals to web: independent attribution, server-to-server postbacks, cross-platform closed loops, and unified cost/revenue measurement. For ad ops decision-makers, this means one truth source, actionable optimization signals across networks, and complete omnichannel ROAS visibility—enabling AI to compound advantage, not error.
Bonkers.corner, an Indian streetwear brand, improved ad performance by diversifying creative formats. Mixing video ads in Reels with static photos reduced cost per purchase by 20% and increased purchases by 25%. Authentic creator content drove organic discovery and low-cost acquisition. Structured A/B testing enabled data-driven optimization, proving that combining formats and real voices outperforms polished static campaigns.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AI is reshaping consumer behavior, with 80% of Google searches ending without a click and half of consumers using AI for product research. This disrupts traditional channels like search (CPC up 10-25%) and affiliate marketing (revenues down 7%). Meanwhile, mobile apps and CTV offer stable, high-engagement alternatives. Advertisers should diversify away from disrupted channels, targeting the independent app ecosystem where Day 30 ROAS can be 116% higher. Key metrics: organic direct traffic share (target >51%) and disrupted channel spend share (target <34%).
Mobile marketing teams are scrutinizing whether AI improves creative output or just increases volume. Key insights: inadequate A/B testing (top advertisers run 50+ variations/week); evolving Creative Director role toward strategy and taste; and the contested 'human-made' label in AI-generated assets. Actionable focus: intentional testing, platform-native creative, and building compound systems over resetting campaigns.
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