Instagram has rolled out several updates and insights for advertisers. Branded Content Ads are now Partnership Ads, and third-party access to the Creator Marketplace is being tested. New ad tools help promote upcoming launches and reach more people.
Creators share tips for brand deals, and best practices include holiday shopping inspiration and AR ad creation on Instagram and Facebook.
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
Google's 2023 Ads Safety Report highlights generative AI's impact on ad enforcement, blocking 5.5B ads and suspending 12.7M accounts. LLMs improve policy enforcement against scams. New measures include Limited Ads Serving and synthetic content disclosures.
Instagram expands creator marketplace to 10 new countries, enabling easier brand-creator collaborations. New ML-based recommendations help brands discover creators for partnership ads, scaling collaborations globally.
Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.
Mobile market rebounded in 2023 with record $171B consumer spend. Apps drove growth at 11% YoY to $64B. Generative AI exploded 7x. Travel apps surged 13%. Mobile ad spend reached $362B.
Small businesses using boosted posts on Facebook and Instagram can now avoid a 30% Apple fee by boosting via web browsers instead of iOS apps. This change supports advertisers with limited resources.
TikTok launches Category Exclusion and Vertical Sensitivity controls for advertisers, building on Inventory Filter. These offer more brand suitability options, with third-party verification and a unified Brand Safety Hub in Ads Manager.
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