Instagram has rolled out several updates and insights for advertisers. Branded Content Ads are now Partnership Ads, and third-party access to the Creator Marketplace is being tested. New ad tools help promote upcoming launches and reach more people.
Creators share tips for brand deals, and best practices include holiday shopping inspiration and AR ad creation on Instagram and Facebook.
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
Google's 2023 Ads Safety Report highlights generative AI's impact on ad enforcement, blocking 5.5B ads and suspending 12.7M accounts. LLMs improve policy enforcement against scams. New measures include Limited Ads Serving and synthetic content disclosures.
Meta announces end-to-end creative AI tools enabling brand-aware ad generation, testing, and optimization for all marketers. Key updates include a unified Creator Marketing Hub combining Instagram and Facebook creator discovery, plus AI agents connecting customer conversations to conversions. A study of 1M+ campaigns shows $4.13 average revenue per dollar spent (up 25% since 2022). New features: brand memory for consistent creative, enhanced text generation, language translations (11 languages), and integrated creative approval workflows.
Instagram expands creator marketplace to 10 new countries, enabling easier brand-creator collaborations. New ML-based recommendations help brands discover creators for partnership ads, scaling collaborations globally.
Meta introduces the Holiday Insights Center, offering data-driven strategies for small businesses to maximize holiday sales. Key insights: 85% of shoppers buy in-store after seeing products on social media; 59% message businesses during holidays; AI adoption is rising among shoppers and can streamline operations; 94% of shoppers use creator content for guidance. Advertising ROI is strong: $4 back per $1 spent. Actionable steps include optimizing social profiles, enabling messaging tools, leveraging AI, collaborating with creators, and updating data setups like Meta Pixel and Conversions API. The free Holiday Playbook provides step-by-step guidance.
Mobile in-game advertising balances revenue and player experience using formats like banners, interstitials, playables, videos, rewarded, and native ads. Each format varies in cost, engagement, and ROI across platforms, with no single best option—success depends on goals, budget, and platform-specific performance.
Mobile market rebounded in 2023 with record $171B consumer spend. Apps drove growth at 11% YoY to $64B. Generative AI exploded 7x. Travel apps surged 13%. Mobile ad spend reached $362B.
TikTok's Symphony Agent is an AI-powered creative engine that helps advertisers produce trend-driven ads at scale. It powers Symphony Creative Studio for video generation from prompts, Content Suite for AI search of relevant creator videos, and TikTok One for streamlined creator matching and outreach. Key benefits include leveraging platform signals to generate authentic content, reducing manual effort, and enabling fast A/B testing. A limited offer provides ad credits for new SMB advertisers spending $100-$1500.
Meta introduces the Holiday Insights Center, offering data-driven strategies for small businesses to maximize holiday sa...
ROBINMAY used Reels and AI optimization to expand from women to men without rebranding. Meta's Opportunity Score identif...
Muse Image, Meta's first image generation model, will power Advantage+ creative with agentic reasoning and self-refineme...
Shopee's affiliate program has grown to 36 million affiliates globally, with active affiliates doubling YoY. Creator-led...
Cross-border commerce is projected to reach $4.8T by 2032, with 70% of global shoppers buying via social media. In South...
Embedded appointment booking for Facebook Lead Ads removes friction by letting leads book appointments directly within I...