MetaMeta

Get the latest from Instagram

Aug 2, 2016·2 min read

Summary

Instagram Stories is a new feature allowing users to share multiple photos and videos that form a slideshow story, disappearing after 24 hours. These stories appear in a bar at the top of followers' feeds, indicated by a colorful ring. Users can view stories by tapping profile photos, navigate with taps or swipes, and send private messages via Instagram Direct.

There are no likes or public comments, preserving privacy. Stories respect account privacy settings; for private accounts, only followers see them, with options to hide from specific users. Users can view who has seen each photo or video and may feature content on their profiles.

The feature aims to enhance connection between people and businesses, offering creative tools like text and drawing. It rolls out globally on iOS and Android in the coming weeks.

You Might Also Like

TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that includes 1-to-1 expert support at the top tier. However, eligibility is restricted to new SMB self-serve accounts, and credits expire. Alongside the offer, TikTok has rolled out several ad tech innovations—Symphony AI creative suite, Streaming Ads, Agentic Hub, Market Scope, and new MMM data—that provide actionable opportunities for testing and scaling performance. Ad ops teams should review eligibility criteria carefully and consider leveraging these tools to maximize ROI during the promotional window.

MCP from TikTok and·Aug 3, 2026·3 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok for Business is rapidly expanding its ad tech stack with AI-powered creative tools, new ad formats, and enhanced measurement. Key updates include the Symphony creative suite with Dreamina Seedance 2.5, the Agentic Hub for AI-managed campaigns, Streaming Ads for subscription growth, and GMV Max for TikTok Shop ROI. New analytics via Market Scope and the Attribution Portfolio promise deeper audience insights and full-funnel measurement. Salesforce CRM integration streamlines lead transfer. A limited-time offer provides up to $1500 in ad credits for new advertisers, incentivizing adoption of these advanced solutions.

MCP from TikTok and·Aug 3, 2026·3 min readRead article →
MolocoMoloco

Inside Moloco's CARA: the AI that compounds

The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.

Tal Shaked·Aug 7, 2026·14 min readRead article →
MetaMeta

Performance Spotlight: How Instant Hydration Built a System for AI to Scale

Instant Hydration scaled Meta spend in under 18 months by letting creative variety, not manual targeting, drive audience discovery. The brand diversified creators, ran Partnership Ads under brand and creator handles, and used AI to tailor briefs to creator audience themes. It runs Advantage+ broad targeting and automated placements, intervening manually only for lifecycle exclusions and brand-safe creative. Incremental attribution delivered ~35% more net-new visits and revived “burned out” creative. Takeaway for ad ops: automate delivery, own creative strategy, use incremental measurement, and extend creator-led systems across DTC and retail.

Meta·Sep 10, 2026·6 min readRead article →
SensorTowerSensorTower

Top 10 Worldwide Mobile Games By Revenue and Downloads in July 2026

July 2026 mobile gaming revenue hit $6.6B (+7.7% MoM), with Pokémon GO and Honor of Kings leading growth via anniversary events and localized IP collabs. Live-ops calendars remain critical: major updates, esports, and cultural moments drive engagement and spending. Downloads reached 3.72B (+2.2%), led by ROBLOX and Free Fire, while hypercasual and World Cup-themed games surged. For ad ops, prioritize high-engagement windows around live events, leverage IP crossover audiences, and consider market-specific peaks (e.g., US 29.5% revenue share). Brands should align campaigns with seasonal content drops and user acquisition spikes.

Donny Kristianto·Aug 4, 2026·7 min readRead article →
AdjustAdjust

How mobile app marketers should approach CTV | Adjust

CTV has become performance-ready for app marketers. Recent acquisitions (Fox/Roku, Walmart/Vibe) signal a shift to self-serve, measurable channels. Marketers can reuse existing UA creative instead of producing TV ads. QR codes drive direct response, but halo effects often matter more. Start with small, additive test budgets and measure assists/incrementality to understand true impact. CTV offers a way to find incremental users and diversify beyond paid social.

Nicoline Str·Aug 4, 2026·7 min readRead article →
AppsFlyerAppsFlyer

Five marketing lessons from football’s biggest tournament

Mobile engagement during the football tournament was fragmented, not continuous, with spikes lasting ~3 minutes around goals and pauses. Purchases peaked at halftime, not during play. Emotional stakes drove higher engagement than audience size—the third-place match outperformed the final (+21.7% vs +6.3% lift). Local factors (regulation, payment infrastructure, routines) caused market-specific behaviors. The customer journey continues post-match, requiring measurement beyond live events. Ad ops should align campaigns with attention patterns, optimize for local nuances, and track the full funnel.

Stephanie Chevalier Naranjo·Jul 28, 2026·10 min readRead article →
AppsFlyerAppsFlyer

Cross-channel marketing analytics: how it works in 2026

Cross-channel marketing analytics isn't about putting Meta, Google, and TikTok numbers side by side—they often double-count the same customer journey. Fragmented identity is the real culprit; without a first-party Customer User ID, attribution measures platform credit, not customer value. The article explains that deduplicating conversions across mobile, web, and CTV can lift attributed revenue by 30–60% and improve ROAS by 20%. It walks through attribution models, warns against platform-native analytics, and advises using an independent MMP for true cross-channel measurement. Ad ops takeaway: fix identity resolution first, because AI-driven optimization and budget allocation depend on trustworthy, deduplicated data.

Rachel Siegman·Sep 3, 2026·14 min readRead article →

More from Meta