GoogleFour new ways we’re helping marketers improve data strategies and app measurement.
Summary
Google announces new tools to help marketers navigate complex consumer journeys and industry changes. The Google tag gateway makes it easy to upgrade tags to serve from the advertiser's own server, improving performance and resilience of measurement signals for deeper audience understanding and data control. New measurement and data source diagnostics across Google ad solutions ensure proper setup and stronger results using first-party data.
For iOS campaigns, on-device conversion measurement now supports deidentified app event data, enhancing optimization and reporting while protecting user privacy.
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