MetaMeta

Facebook’s Carolyn Everson Chats with The Wall Street Journal at Advertising Week

Oct 1, 2018·5 min read

Summary

At Advertising Week in New York City, Facebook’s VP of Global Marketing Solutions, Carolyn Everson, discussed with The Wall Street Journal’s reporter Lara O’Reilly a wide range of topics including privacy and security, the growth of Stories, and WhatsApp monetization. The conversation highlighted Facebook's advertising strategies and future developments, emphasizing the importance of user privacy and the shift towards ephemeral content. Everson also touched on how Facebook is adapting to regulatory changes and consumer expectations.

You Might Also Like

AdjustAdjust

Halloween app trends: Insights for your 2026 campaign | Adjust

Adjust's Halloween 2025 data across six weeks shows the holiday window opens well before October 31 and differs by category and market. Entertainment installs peaked the weekend before Halloween (up 42–44% vs. summer baseline), with OTT/streaming and video content installs up 120% on October 25 and 300% YoY. Photo and video sessions instead spiked on Halloween night itself (+6% global vs. the four prior Fridays; Canada +15%, Germany +13%, U.K. +11%, U.S. +9%, Mexico +7%). Single global send dates miss market-level peaks, so ad ops should time creative, push, and budget shifts per market—especially in Mexico, where activity runs through Día de los Muertos.

Prashansa Shrestha·Oct 5, 2026·6 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.

Dan Madden·Oct 7, 2026·3 min readRead article →
SensorTowerSensorTower

Top 10 Worldwide Mobile Games By Revenue and Downloads in September 2026

September mobile gaming softened overall but delivered clear live-ops wins. Global consumer spending hit $6.13B, down 7% MoM, with the US at 28.7%, China iOS 15.7%, and Japan 12.4%. Downloads reached 3.56B, down 5.2%, led by India at 16.2%. ROBLOX topped downloads and revenue growth; Honor of Kings stayed strong via seasonal content; Candy Crush and Pokémon GO used music, celebrity, and event-driven engagement. For ad ops, prioritize event-aligned UA/retargeting, IP collaborations, seasonal battle passes, and localized creatives for US/India/Brazil. Monitor launch spikes from Bus Fever Party!, Honor of Kings Chess, and Brain Puzzle 3 to time bids and creative refreshes.

Donny Kristianto·Oct 4, 2026·6 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.

just paying·Sep 21, 2026·6 min readRead article →
AdjustAdjust

Japan’s finance app growth in 2026 | Adjust

Japan's finance app category is outperforming, with H1 2026 installs up 8% YoY and sessions up 40%—nearly 5x the install growth and well ahead of global figures (5% and 29%). Stock trading is the standout subvertical: installs +90% YoY and average session length climbing to 11.7 minutes, driven by NISA reforms and a retail investor resurgence. Retention is improving across the full 30-day curve (D1 17% to 19%, D30 7% to 8%). For ad ops teams, the takeaway is clear: prioritize measurement depth, re-engagement, and channel-level quality over top-of-funnel volume alone.

Prashansa Shrestha·Sep 25, 2026·5 min readRead article →
AppsFlyerAppsFlyer

Cracking the 2026 Holiday Season: A Data-Backed Playbook for Marketing Leaders

Q4 2026 planning should treat peak shopping as a compressed event, not a week. Black Friday/Cyber Monday purchase lift runs 2–3x install lift, so ad ops must schedule by daypart and hour. Singles Day is not global: Brazil, UAE and Spain show real lift, while US/France barely react. CPI spikes hardest in supposedly cheap markets—Spain’s CPI rose nearly 50%. Remarketing already drives 65–92% of non-organic spend and rises during peak. Deep linking is critical: deep-linked users are ~2x more likely to purchase and spend nearly 3x more. Benchmark market CPI, shift budget to remarketing, and connect every entry point.

Stephanie Chevalier Naranjo·Oct 7, 2026·10 min readRead article →
SensorTowerSensorTower

State of Automotive & Mobility 2026: Chinese Automakers Accelerate Global Expansion as Digital Customer Acquisition Emerges as a New Growth Driver

Automotive advertisers are shifting budgets toward localized digital acquisition as domestic growth slows. In China, premium NEV brands are gaining app users (NIO +25%, Li Auto +31% YoY), exports are NEV-led, and Geely’s overseas ad impressions jumped 572%, with Latin America near 70%. Japan rewards ecosystem engagement: Toyota’s moviLink builds cross-app reach, while BYD’s strong website affinity with Tesla signals in-market EV shoppers. Korea’s EV registrations surged 113.6%, intensifying competition; Hyundai leads ad impressions. India’s premium channels gain traction—NEXA visitors +24%—and premium/EV models shift more impressions to X. Prioritize market-specific channels, audience overlap, and full-funnel measurement.

Rui Ma·Oct 21, 2026·5 min readRead article →
AdjustAdjust

Measure installs across more app stores | Adjust

Adjust has expanded store detection and verification across multiple app storefronts, making Store Type the primary dimension for identifying where an install originated rather than relying on platform or OS alone. For ad ops teams, this means campaign performance can now be analyzed at the store level across Huawei AppGallery, Xiaomi GetApps, Samsung Galaxy Store, Vivo Appstore, and Google Play variants, with independent verification of install origin. Newly detected stores are flagged in AppView with a direct route to configuration, and store-level data flows automatically into reporting, raw data, callbacks, and CSV exports, plus Conversion Rules via Store Rule conditions.

Marcella Coombs·Oct 8, 2026·4 min readRead article →

More from Meta