Summary
Meta is investing in AI and automation to improve campaign performance through Shops ads and Advantage suite. They will introduce Shops ads to thousands of US businesses, integrate them into Advantage portfolio, simplify Shop setup with in-app checkout, and test new tools like ratings and reviews. They will stop supporting Shops without checkout in several markets, focusing on US and select markets.
Businesses using Advantage+ shopping campaigns with checkout-enabled Shops saw 20% improvement in cost per action and ROAS. Zox wristbands saw over 10% improvement in cost per purchase and over 20% in ROAS with website and Shop option.
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