AppLovinAppLovin

Embracing The Spirit of Giving with AppLovin Cares

By AppLovin·Dec 10, 2024·5 min read

Summary

AppLovin Cares' 2024 holiday campaign showcases its corporate philanthropy supporting 86 employee-nominated nonprofits. Key partnerships include the Red Cross providing global disaster relief, Open Door Legal offering free legal assistance to low-income San Franciscans, and La Casa de las Madres supporting domestic abuse victims. Additional featured organizations are UNCF empowering minority students through HBCUs, The Pollen Initiative rehabilitating incarcerated individuals through journalism, and The Hispanic Foundation of Silicon Valley advancing Latino communities.

The program also supports local initiatives like RiseUp Malawi and Minds Matter Bay Area, while matching employee donations up to $1,000 annually to amplify charitable impact across various causes.

You Might Also Like

AppsFlyerAppsFlyer

The marketer’s guide to first-party data

First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.

Shani Rosenfelder·Oct 2, 2024·5 min readRead article →
SensorTowerSensorTower

Sensor Tower APAC Awards 2024

Mobile users spent $150B on App Store and Google Play in 2024, up 13% YoY. APAC publishers dominate the top 100 highest-grossing mobile publishers globally. Key trends: short drama apps and hyper-casual games thrive; AI boosts productivity in education; mobile apps enable cross-border communication. Sensor Tower APAC Awards 2024 highlight standout games and apps from the region, recognizing innovation in user experience and market insights.

Gakuen Idolmaster·Feb 27, 2025·7 min readRead article →
AppsFlyerAppsFlyer

2025 App Marketer Survey

The mobile advertising industry is optimistic heading into 2025, with 80% of marketers expecting the year to be as strong or stronger than 2024. Non-gaming apps are driving growth, with downloads up 12% YoY and IAP revenue increasing 20%+. Marketers are prioritizing profitability and ROAS, with over half reporting more aggressive KPIs. Generative AI is already benefiting creative production and optimization. iOS re-engagement remains underleveraged, and most marketers are still adapting to SKAN. Budgets are increasing, with a focus on ad networks and self-attributing networks.

Shani Rosenfelder·Feb 17, 2025·4 min readRead article →
AppsFlyerAppsFlyer

The marketer’s guide to buying an MMP

This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.

Shani Rosenfelder·Dec 16, 2024·5 min readRead article →
TikTokTikTok

The power of communities on TikTok

TikTok brands engage 'Stay' (expected) and 'Play' (unexpected) communities. Steps: find communities, develop strategy, create content. Example: Laura Mercier cut costs 15% by boosting organic posts. Experiment with unconventional communities to spark discovery.

TikTok For Business·Oct 31, 2024·4 min readRead article →
UnityUnity

2024 Roundup and Spotlight on Mobile Game Growth | Unity

This article notes that Unity, its logos, and trademarks belong to Unity Technologies. Other brands are trademarks of their respective owners. It's a legal disclaimer found in advertising contexts.

Savannah Cookson·Dec 17, 2024·1 min readRead article →
AppsFlyerAppsFlyer

Cross-platform measurement: the complete guide for 2026

Cross-platform measurement resolves the common problem of fragmented, device-level reporting that inflates ROAS and misallocates budgets. By unifying customer identity across web, mobile, CTV, and other surfaces, marketers gain a single view of LTV and attribution. AppsFlyer provides this via CUID stitching and Product Line grouping, enabling real-time, deduplicated insights without manual BI work. Key benefits include accurate cross-platform ROAS, elimination of duplicate attribution, and reliable data for AI-driven optimization.

Gil Bouhnick·Jun 23, 2026·12 min readRead article →
AppsFlyerAppsFlyer

I Built, Shipped, and Marketed a Mobile Game in 14 Days Using Only AI. Here’s What Actually Happened.

One person built, shipped, and marketed a mobile game in 14 days using AI tools, achieving 5,563 installs at $0.39 eCPI on $2,200 spend. MCPs (Model Context Protocol) were critical for agentic workflows. The AI agent CLAW managed ad campaigns via AppsFlyer MCP and BigQuery. Data Locker streamed raw data for analysis. Key takeaway: vendors must offer MCPs for fast, agentic data access; measurement stack (Data Locker, ROI 360, Creative Optimization) is essential for solo teams; human+AI beats AI alone.

Bobby Sayers·Jun 23, 2026·8 min readRead article →

More from AppLovin