Summary
Facebook has reimagined Offers for a mobile-first experience. Advertisers can create online or in-store offers, shared through ads or page posts. Offers appear in News Feed, and online ads can be optimized for purchases.
Users claim offers on mobile or desktop, automatically saved to a new bookmark for easy access and redemption across devices or in-store. Reminders prevent missed expirations. Currently, one code per offer is supported, but unique offer codes are being developed to control distribution.
Advertisers can target audiences and track claims in reporting. The streamlined design improved ROI for Maurice's by 31%.
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