Summary
Consumers today use various formats like YouTube highlights, Shorts, and Discover to engage with content, with 90% following creators across formats. YouTube is twice as likely as other platforms for catching up on creators. Product discovery has shifted, with users 61% more likely to use YouTube/Google for research and 67% more likely to buy after seeing a YouTube ad.
Google's Demand Gen campaigns, rolling out October 10, 2023, help advertisers capture interest across YouTube and Google's visually immersive touchpoints. These campaigns offer short-form videos, carousels, and product feeds for tailored experiences, with improved reporting. Results include 3X higher CTR and 61% lower CPA for Naranja X compared to paid social.
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