AdjustAdjust

Deep linking

Oct 9, 2024·5 min read

Summary

Deep linking is a powerful tool in app marketing that reduces friction for end users and shortens the time to purchase. By enabling direct links to specific content within an app, it improves user experience and conversion rates. Adjust's guide covers everything you need to know about deep links, including their benefits, implementation, and best practices.

Mastering deep linking can significantly enhance your app marketing strategy.

You Might Also Like

AdjustAdjust

Understanding attribution for sports betting apps | Adjust

Attribution connects user actions to marketing efforts, solving double counting in sports betting. MMPs provide unbiased data across channels, using last-touch attribution and attribution windows. CTV assists installs, and combining attribution with incrementality optimizes strategies.

these platforms can be·Dec 9, 2024·4 min readRead article →
AdjustAdjust

Next-gen digital marketing analytics | Adjust

Next-gen campaign optimization combines attribution, incrementality testing, and MMM for holistic insights. AI-driven tools like pLTV and deep linking automate analysis, reduce waste, and improve ROI. This scalable, privacy-compliant approach future-proofs marketing success.

the need for scalable·Nov 18, 2024·5 min readRead article →
AdjustAdjust

A guide to user testing for mobile apps | Adjust

User testing reveals the gap between designer intent and user experience, uncovering silent churn causes like unclear onboarding or passive ad chains. Analytics show what happens; user testing explains why. Small tests (5-8 participants) can identify friction points, and improving retention by 10% can significantly boost revenue without changing monetization. For ad ops, this means better user engagement reduces wasted ad spend and increases lifetime value.

Insights Team·Jul 9, 2026·7 min readRead article →
AdjustAdjust

Mobile app market predictions for 2025 | Adjust

The article outlines five key mobile app market predictions for 2025, emphasizing AI/ML maturation, consumer-driven data control, the limitations of GenAI for measurement, growth of alternative app stores, and increased M&A activity. Ad ops decision-makers should prepare for scaled AI adoption, adopt multiple measurement frameworks to navigate privacy regulations, leverage ML models for privacy-compliant insights, explore emerging app distribution channels, and consider strategic acquisitions for market expansion.

continuous transformation and continuous·Jan 5, 2025·4 min readRead article →
AdjustAdjust

Shopping app benchmark data for mobile marketers | Adjust

E-commerce app installs grew 25% YoY globally in H1 2024, with LATAM and MENAT surging. Day 1 retention averaged 18%. Global IPM increased to 2.25, eCPM to $1.87. Marketers diversify partners and channels.

Tiahn Wetzler·Nov 17, 2024·4 min readRead article →
AppsFlyerAppsFlyer

The marketer’s guide to first-party data

First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.

Shani Rosenfelder·Oct 2, 2024·5 min readRead article →
AdjustAdjust

Adjust x OpenAI Ads Manager integration for ChatGPT Ads | Adjust

Adjust now supports ChatGPT Ads measurement, enabling advertisers to attribute installs and post-install events from campaigns within ChatGPT. The integration provides URL templates for clicks and impressions, and uses the Conversions API to report conversions back to OpenAI. Advertisers can configure the module in Adjust by entering API credentials and mapping events. This allows tracking of key metrics like impressions, clicks, spend, CTR, CPC, and CPM, making ChatGPT Ads a measurable, data-driven channel for user acquisition.

Tiahn Wetzler·Jul 27, 2026·2 min readRead article →
AdjustAdjust

What earned media is and why it matters | Adjust

Earned media is unpaid, third-party brand exposure from reviews, shares, or media mentions. It builds trust, expands reach, and boosts SEO. Marketers can leverage it via customer reviews, influencer endorsements, and UGC.

making earned media work·Dec 18, 2024·8 min readRead article →

More from Adjust