The article highlights how European sports clubs elevated Facebook campaigns to championship status. SV Ajax's supporters club used Audience Insights and the Facebook pixel to tailor ads for segments like families, gaining over 1,000 new members. LHC Les Lions offered promotional codes to Custom Audiences (fans, past attendees, hockey enthusiasts), achieving 340+ ticket sales.
Racing 92 tested different image and copy combinations in Link Ads and Canvas, targeting by location and interest, resulting in a 12X return on ad spend. Key takeaways: create multiple ad sets for different audiences, use promo codes to drive momentum, and direct ads to specific conversion pages.
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