Demand Gen is a key driver for acquiring new customers, achieving an 18% higher share of conversions from new customers compared to the paid media average. Two new launches will further scale performance: expanding Commerce Media Suite to support Demand Gen inventory in Google Ads, enabling use of retailers' first-party data across YouTube, Discover, and Gmail; and introducing view-through conversion optimization for YouTube in Google Ads, allowing campaigns to optimize towards VTCs for more efficient conversions. These updates will be highlighted at Google Marketing Live, showcasing new Demand Gen solutions to drive growth.
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