TikTokChoosing Ad Solutions For Your Business Goals | TikTok For Business Blog
Summary
TikTok's performance solutions help businesses achieve goals like attracting customers, generating leads, maximizing conversions on websites and apps, and driving product sales. For attracting customers, use a Traffic campaign with Landing Page View optimization and measure with Conversion Lift Studies. For leads, set up Lead Generation campaigns with instant forms or external pages, and use Custom and Lookalike Audiences.
For website conversions, implement Events API and TikTok Pixel, use Web Conversions objective, and enable Smart Performance Campaign. For app conversions, configure Events API or MMP, use App Promotion objective, and utilize App Profile Page for iOS 14+. For product sales on websites, use Catalog Ads with full-funnel events and catalog integration; for TikTok Shop, connect Seller Center and run Catalog Ads.
Measure all campaigns with Conversion Lift Studies and post-purchase surveys, and iterate based on insights.
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This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
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TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
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