Building a Better Ecosystem: Why Moloco Supports the IAB Gold Standard

Summary

Moloco champions the IAB Gold Standard to foster trust and transparency in mobile app advertising. They combat ad fraud and strengthen supply chain transparency by implementing IAB Tech Lab initiatives like buyers.json, the DemandChain Object, and the Open Measurement SDK, ensuring every impression is verifiable and measurable. Brand safety is upheld through TAG Brand Safety Certification for the fourth consecutive year, preventing harmful ad placements.

User experience is enhanced via partnership with the Coalition for Better Ads, eliminating intrusive ad formats. These efforts align with Moloco's values to create a cleaner, safer, and more effective advertising ecosystem, benefiting users, developers, advertisers, and publishers. By adopting these standards, Moloco demonstrates that better standards lead to better outcomes, driving the industry forward.