GoogleBringing the power of YouTube Creators to more brands.
Summary
At the YouTube NewFront, new essential tools were unveiled to help brands benefit from the deep connection between YouTube creators and their audiences. These tools include a creator partnerships hub with improved sponsored video discovery and reporting; APIs for eligible agencies and platforms to access creator insights; an Insights Finder report for identifying relevant creators and understanding their fandoms; Partnership ads via BrandConnect coming to Display & Video 360; and Creator Takeovers that start videos with personalized messages to deepen fan engagement. By combining creator trust with AI-powered campaigns, brands can enhance their social strategy on YouTube.
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