Facebook reports that video views grew over 50% from May to July 2014, with over 1 billion daily views since June. Auto-play in News Feed increased content discovery and reduced cost per view when combined with the video views objective. Public view counts on videos help users find popular content and businesses track performance.
Mobile is key, with over 65% of views occurring on mobile devices. Marketers see significant benefits, such as TRESemmé's 85X lift in view rates using native Facebook videos compared to external links. Facebook continues to invest in video products for advertisers.
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