Boost engagement with frictionless deep linking | Adjust

Summary

The article introduces Adjust's Engage product and its core feature TrueLink, a multi-platform deep linking solution that creates seamless user experiences from ad to app. TrueLink offers customizable branded links that work across all platforms, enhancing trust and click-through rates. It supports omni-channel engagement via smart banners, web-to-app scripts, and QR codes, ensuring users land on the right in-app content.

Combined with Audiences for segmentation and retargeting, TrueLink helps marketers personalize journeys, maximize conversions, and foster long-term loyalty. The solution simplifies web-to-app transitions, making user paths smooth whether starting on mobile web or social media.