Asset Studio is entering a new era of AI-powered creativity.

Asset Studio is a comprehensive tool for developing creative assets in Google Ads, enabling brands to scale creativity globally. It interprets marketing briefs, brand guidelines, websites, and goals to instantly generate a range of high-quality assets across various themes and types. Users can refine assets using natural language to match their vision.

Upcoming integration with Gemini Omni, a multimodal model, will allow creating compelling video assets in one place. After creation, 1-Click A/B Testing helps find the best-performing assets based on goals. These features are rolling out globally in English this summer.