In the Ads Decoded Podcast, Ginny Marvin discusses with Firas Yaghi and Nadja Bissinger how retailers can adapt to AI-driven advertising. AI-powered shopping experiences like conversational AI mode, virtual try-ons, and shoppable CTV depend on accurate product data in Google Merchant Center. Incomplete or messy feeds prevent customers from finding products, so retailers must prioritize data quality.
Listeners gain actionable tips to refine their retail engine and drive sales.
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