Accountability and New Choices for Marketers

Summary

Facebook and Instagram are enhancing transparency, choice, and accountability for over four million advertisers. They will share detailed impression-level data including milliseconds for ad in-view and duration. The platforms commit to an MRC audit to verify accuracy.

Third-party verification expands to 24 global partners for reach, attribution, demographics, brand lift, sales, and mobile measurement. New video buying options include completed-view (pay for full views up to 10 seconds), two-second (MRC standard), and sound-on buying. These options offer flexibility for diverse campaign objectives and align with mobile creative best practices.