7 Tips for Creating Ads in the Carousel Format

Summary

Carousel ads, available on Facebook, Instagram, and Audience Network, let you include up to five images or videos in one ad, offering a larger canvas for storytelling and product showcasing. They have been used by businesses like Lands' End (increased sales by 4.4%) and Direct Energy (2.5X engagement). Key creative guidelines: tell a story through sequential images, panoramas, or product features; use thumb-stopping visuals with strong focal points and emotional impact; imply continuation to encourage swiping; maintain visual consistency across tiles; write compelling copy that matches brand tone; demonstrate brand identity, especially in the final frame; and include clear, campaign-linked calls-to-action for direct response goals.

The article also mentions industry-specific printable guides and a webinar on March 15th.