GoogleGoogle

4 new ways Google AI powers creativity

By Keyword Team·May 21, 2025·3 min read

Summary

Google AI enhances creative tools for advertisers and merchants. Image-to-video transformation uses the Veo model in Merchant Center and Google Ads. AI outpainting expands videos beyond original frames.

Asset Studio centralizes creative tools. Product Studio now offers 'generated for you' features that analyze trends to suggest campaigns, products, discounts, and title improvements. Brand profiles in Merchant Center let retailers control Search appearance.

New video management tools will centralize videos from websites, YouTube, and social platforms, with AI suggestions for promotions. These updates help brands tell powerful stories, grab attention, and drive growth.

You Might Also Like

AdjustAdjust

How are LLMs transforming mobile user acquisition? | Adjust

LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.

the content of the·Jul 8, 2025·6 min readRead article →
AppsFlyerAppsFlyer

Unlock the value of web-to-app

Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.

Shani Rosenfelder·May 15, 2025·12 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.

just paying·Sep 21, 2026·6 min readRead article →
AdjustAdjust

How AI is transforming personalization in mobile marketing | Adjust

AI personalization is now essential for mobile marketing, with 71% of consumers expecting tailored experiences. This article outlines how AI enhances audience intelligence, creative personalization via DCO and GenAI, engagement timing, and measurement. Marketers should start small with focused A/B tests, prioritize user value, and collaborate across UA, CRM, and product. Key challenges include privacy, overpersonalization, and model bias. Adjust's Growth Copilot offers AI-driven analytics to streamline decision-making.

automating and predicting aspects·Jul 15, 2025·7 min readRead article →
MetaMeta

Advertising Week New York 2026: New AI Capabilities to Guide Campaigns and Reach Customers

Meta’s Advertising Week New York updates center on AI-driven campaign automation and faster creative production. Ads Creative Studio is expanding with performance insights. Meta AI business assistant gains creative insights, deeper business memory, and agentic abilities to plan, create, optimize, and schedule tasks, with advertiser permissions and approvals. AI-enabled audience discovery arrives in Detailed Targeting, and Customer Lifecycle Strategy helps prioritize new customers. Generative AI video expands for static assets, catalog product video, and smart recommendations. Direct checkout tests launch in Meta Business Agent on Messenger, Meta AI, and Muse. For ad ops, these tools promise efficiency, but governance and testing remain critical.

Oct 6, 2026·5 min readRead article →
AppsFlyerAppsFlyer

Creative optimization: Why your best video ad fails as a static image

AppsFlyer’s 2026 creative data shows video and static image ads reward opposite creative qualities, so ad ops teams should plan, budget, and test them separately. Video spend is concentrating: gaming’s top 2% of video creatives captured 60.7% of spend, up from 53.5%, while image spend spread out. Top spenders are testing far more variations, widening the testing gap. Action/Strategy and Puzzle/Lifestyle show format-specific tone and social-proof reversals; Finance is the exception. Teams should use AI-assisted variation, analyze video winners deeply, keep broad image testing, and measure performance at attribute level.

Shani Rosenfelder·Oct 19, 2026·9 min readRead article →
TikTokTikTok

TikTok Advertising Blog: Find Product Updates, Insights & Tips

This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.

Dan Madden·Oct 7, 2026·3 min readRead article →
MetaMeta

IAB NewFronts 2025: Meta Presents New Solutions for Creators and Brands

Meta is testing Reels trending ads, allowing brands to run ads after popular creator Reels with brand safety controls. New tools like Trends in Creator Marketplace and a Discovery API help businesses find real-time cultural insights and scale creator partnerships. Ad formats expand with partnership ads featuring one header partner, Facebook Live Partnership ads, and Threads video ads. Video Expansion on Facebook Reels uses AI to optimize video aspect ratios for better performance.

May 8, 2025·3 min readRead article →

More from Google