3 new ways Ads Advisor is making Google Ads safer and faster

Summary

Over the past months, marketers have used Ads Advisor, Google's AI agent in Google Ads, to spark creative ideas, unlock insights, and improve performance. Now, Google rolls out three new agentic safety features to reduce campaign management time and boost business growth.

1. Proactive troubleshooting: Ads Advisor now performs Real-Time Policy Reviews, offering instant in-workflow guidance when creating or editing campaigns. It acts as an end-to-end policy troubleshooter that proactively scans accounts and websites to identify complex violations, provides clear resolution paths, and confirms fixes before appeal.

2. 24/7 security monitoring: Auditing user accounts manually is cumbersome. Ads Advisor monitors accounts around the clock, offering personalized recommendations like reviewing flagged domains and dormant users. A new security insights dashboard shows how adopting suggestions enhances protection. Users can prompt "show me my security level" for a snapshot. Additionally, passkeys are introduced to eliminate passwords and codes.

3. Instant certifications: Applying for certifications has historically been manual, taking weeks. Ads Advisor, built with Gemini capabilities, proactively determines if a business needs a certificate based on industry and country, then grants it automatically or helps submit a one-click application. Ads Advisor always asks for approval before taking action.

These features make advertising platforms safer and more efficient. By harnessing agentic AI, Ads Advisor provides a foundation for faster, more secure innovation. For ad ops decision-makers, key takeaways: reduce manual policy troubleshooting, enhance security with automated monitoring, and streamline certification processes—all leading to operational efficiency and improved campaign performance.

Analyst Note

What’s notable here is how Google is embedding agentic AI not just into campaign optimization but into the operational backbone of account management. The new features—proactive policy troubleshooting, 24/7 security monitoring, and instant certifications—signal a shift from reactive, manual processes to proactive, automated account hygiene. For UA managers and ad ops teams, these directly address two persistent pain points: compliance roadblocks and security overhead.

The policy troubleshooter that scans the account and website before appeal could dramatically reduce downtime from disapproved ads, while the security dashboard and passkeys tackle growing account takeover risks. The instant certifications feature, powered by Gemini, removes a bottleneck that can delay campaign launches, especially for regulated industries. Competitively, this raises the bar: other platforms like Meta and TikTok will need similar AI-driven trust and safety tools to retain advertiser confidence, particularly as privacy regulations tighten.

The timing aligns with broader market conditions—advertisers facing resource constraints and higher scrutiny on ad quality and data security. Google is positioning Ads Advisor as a full-fledged account guardian, not just a creative assistant, which could reshape how teams allocate time between strategy and maintenance.