3 new ways Ads Advisor is making Google Ads safer and faster

Over the past months, marketers have used Ads Advisor, Google's AI agent in Google Ads, to spark creative ideas, unlock insights, and improve performance. Now, Google rolls out three new agentic safety features to reduce campaign management time and boost business growth.

1. Proactive troubleshooting: Ads Advisor now performs Real-Time Policy Reviews, offering instant in-workflow guidance when creating or editing campaigns. It acts as an end-to-end policy troubleshooter that proactively scans accounts and websites to identify complex violations, provides clear resolution paths, and confirms fixes before appeal.

2. 24/7 security monitoring: Auditing user accounts manually is cumbersome. Ads Advisor monitors accounts around the clock, offering personalized recommendations like reviewing flagged domains and dormant users. A new security insights dashboard shows how adopting suggestions enhances protection. Users can prompt "show me my security level" for a snapshot. Additionally, passkeys are introduced to eliminate passwords and codes.

3. Instant certifications: Applying for certifications has historically been manual, taking weeks. Ads Advisor, built with Gemini capabilities, proactively determines if a business needs a certificate based on industry and country, then grants it automatically or helps submit a one-click application. Ads Advisor always asks for approval before taking action.

These features make advertising platforms safer and more efficient. By harnessing agentic AI, Ads Advisor provides a foundation for faster, more secure innovation. For ad ops decision-makers, key takeaways: reduce manual policy troubleshooting, enhance security with automated monitoring, and streamline certification processes—all leading to operational efficiency and improved campaign performance.