The article discusses the changing mobile app marketing landscape and the persistent core concerns of developers: acquiring new users, engaging existing customers, and monetization. In light of privacy changes and data sharing shifts, leveraging the latest tools and insights is more critical than ever. AppLovin and Adjust have jointly released the 'Mobile App Trends 2024' report, which offers detailed analysis of trends shaping the industry.
Key data points include:
- ATT opt-in rates are rising year over year.
- Fintech apps saw a 42% increase in installs and 118% increase in in-app revenue YoY.
- Globally, e-commerce apps have a median eCPI of $1.33 and iOS 0-month LTV of $10.35.
- Gaming app installs and sessions declined in the first three quarters of 2023 but rebounded in Q4.
- Despite fluctuations, gaming app in-app revenue grew by 6% in 2023.
The report emphasizes using AI-powered tools to navigate changes and build growth strategies. For marketers, actionable insights include focusing on rising ATT opt-in to improve targeting, capitalizing on high-growth verticals like fintech and e-commerce, and preparing for seasonal rebounds in gaming. The report serves as a guide to achieving high profitability and scalability in 2024 and beyond.
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