AppsFlyer2 common web-to-app use cases for People-Based Attribution
Summary
Despite mobile growth, web is essential for brand discovery and cost-effective advertising. Native apps drive higher conversion and loyalty. Marketers can bridge web and app via people-based attribution, as shown in eCommerce and banking use cases.
For eCommerce, driving users from web to app increases purchases and retention. Banking apps benefit from seamless onboarding and personalization. A full-stack solution unifies measurement, enhancing user experience and ROI across platforms.
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